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The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context.

Muhammad BilalJianqiu ZengUmair AkramYasir TanveerMuhammad SohaibMuhammad Ahsan Ali Raza
Published in: Int. J. Enterp. Inf. Syst. (2020)
Keyphrases
  • social media
  • motivational factors
  • social interaction
  • knowledge sharing
  • reinforcement learning
  • social networking