Media Company Uses Analytics to Schedule Radio Advertisement Spots.
Saravanan VenkatachalamFion WongEmrah UyarStan WardAmit AggarwalPublished in: Interfaces (2015)
Keyphrases
- case study
- scheduling problem
- multimedia
- learning analytics
- business intelligence
- social media
- big data
- scheduling algorithm
- multimedia data
- data mining
- wireless communication
- data management
- predictive modeling
- media content
- mobile advertising
- cloud computing
- digital media
- cross media
- response time
- market share
- critical path