How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages.

Sun-Jae Doh Jang-Sun Hwang

Published in: Cyberpsychology Behav. Soc. Netw. (2009)

Keyphrases

electronic word of mouth
positive or negative
online reviews
attitudes toward
social interaction
marketing strategies
social network sites
social networks
feature selection
positive and negative
sentiment analysis
opinion mining
purchase intention
sentiment classification