Understanding the Network and User-Targeting Properties of Web Advertising Networks.
Yong WangDaniel BurgenerAleksandar KuzmanovicGabriel Maciá-FernándezPublished in: ICDCS (2011)
Keyphrases
- network structure
- complex networks
- user experience
- network model
- network parameters
- network design
- clustering coefficient
- end users
- network size
- network topologies
- heterogeneous networks
- internet users
- small world
- scale free
- information overload
- social networks
- individual user
- website
- network properties
- computer networks
- network resources
- citation networks
- cellular networks
- real world networks
- user centric
- degree distribution
- connectionist networks
- community structure
- social connections
- transport network
- targeted advertising
- online advertising
- semantic web
- web pages
- network nodes
- user interests
- web applications
- user profiles
- network traffic
- mobile nodes
- user interface
- communication networks
- peer to peer
- viral marketing
- internet traffic
- behavioral targeting
- collaborative filtering
- access network
- user interaction
- social graph
- search experience
- power law
- telecommunication networks
- information diffusion
- online social networks
- web browsing
- link prediction
- network analysis
- preferential attachment
- recommender systems
- advertising campaigns