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Critical review of the e-loyalty literature: a purchase-centred framework.

Aikaterini C. ValviKonstantinos C. Fragkos
Published in: Electron. Commer. Res. (2012)
Keyphrases
  • main contribution
  • real world
  • information retrieval
  • artificial intelligence
  • database
  • data mining
  • genetic algorithm
  • case study
  • electronic commerce