Social Influence Does Matter: User Action Prediction for In-Feed Advertising.
Hongyang WangQingfei MengJu FanYuchen LiLaizhong CuiXiaoman ZhaoChong PengGong ChenXiaoyong DuPublished in: AAAI (2020)
Keyphrases
- social influence
- user preferences
- social interaction
- prediction accuracy
- user interface
- targeted advertising
- social graph
- online advertising
- social networks
- user interaction
- collaborative filtering
- user experience
- social relationships
- multiple users
- location based social networks
- network structure
- online social networks
- user satisfaction
- online communities
- recommendation systems
- wireless sensor networks
- recommender systems
- social influences