Decomposing perceived playfulness: A contextual examination of two social networking sites.
Shin-Yuan HungJacob Chia-An TsaiShin-Tzu ChouPublished in: Inf. Manag. (2016)
Keyphrases
- social networking sites
- perceived usefulness
- social networking
- factors affecting
- social media
- contextual information
- factors that affect
- online social networks
- user satisfaction
- computer self efficacy
- technology acceptance model
- social networks
- attitudes toward
- young adults
- instant messaging
- social recommendation
- internet users
- social activities
- computer anxiety
- user acceptance
- user generated content
- online social