Pairwise Ranking Losses of Click-Through Rates Prediction for Welfare Maximization in Ad Auctions.
Boxiang LyuZhe FengZachary RobertsonSanmi KoyejoPublished in: CoRR (2023)
Keyphrases
- contextual advertising
- click prediction
- pairwise
- web search
- sponsored search
- budget constraints
- keyword extraction
- online advertising
- short text
- prediction accuracy
- pairwise classification
- similarity measure
- markov random field
- keywords
- search engine
- search advertising
- prediction model
- display advertising
- web pages
- learning to rank
- semi supervised
- pairwise comparison
- label ranking
- query intent
- ranking functions
- ranking algorithm
- user behavior
- loss function
- objective function
- information retrieval
- pairwise interactions
- click through rate