The service strategy of customer-intensive services under advertising effects.
Wentao ZhanMinghui JiangChengzhang LiPublished in: Kybernetes (2021)
Keyphrases
- customer service
- service requirements
- service providers
- marketing campaigns
- service quality
- service discovery
- web services
- service oriented
- service composition
- customer satisfaction
- service provision
- customer support
- service oriented architecture
- service delivery
- mobile services
- service selection
- network services
- information services
- customer loyalty
- electronic commerce
- service platform
- service integration
- service management
- service level
- service offerings
- call center
- public services
- market segments
- service systems
- context aware services
- service provisioning
- grid services
- service description
- queue length
- ubiquitous computing
- context aware
- end users
- configuration management
- rapidly in recent years
- online services
- loosely coupled
- web service composition
- semantic web services
- physical location
- value added services
- customer behavior
- composite services
- customer data
- product information
- online advertising
- virtual organization
- computing environments