The anatomy of an ad: structured indexing and retrieval for sponsored search.
Michael BenderskyEvgeniy GabrilovichVanja JosifovskiDonald MetzlerPublished in: WWW (2010)
Keyphrases
- sponsored search
- click prediction
- search engine
- information retrieval
- online advertising
- text retrieval
- click through rate
- document retrieval
- click models
- search behavior
- sponsored search auctions
- contextual advertising
- user experience
- information retrieval systems
- web search
- retrieval model
- retrieval systems
- test collection
- structured data
- data structure
- relevant documents
- query formulation
- query expansion
- image retrieval