Incentive Marketing Strategy under Multi-state Diffusion Model in Online Social Networks.
Yan LiVictor O. K. LiPublished in: ICNC (2019)
Keyphrases
- online social networks
- diffusion model
- influence maximization
- social networks
- marketing strategies
- social networking
- network structure
- social relationships
- anisotropic diffusion
- information diffusion
- social ties
- viral marketing
- social networking sites
- online communities
- greedy algorithm
- social media
- image processing