Value-based data mining and web mining for CRM.
Steve GallantGregory Piatetsky-ShapiroMing TanPublished in: KDD Tutorials (2001)
Keyphrases
- web mining
- data mining
- application of data mining
- web data
- customer relationship management
- knowledge discovery
- text mining
- data mining techniques
- web usage mining
- web users
- social network analysis
- link analysis
- data mining applications
- web crawling
- web page classification
- user profiles
- opinion mining and sentiment analysis
- web content mining
- data analysis
- machine learning
- web usage analysis
- web communities
- artificial intelligence
- web data mining
- databases
- markov chain
- natural language processing
- data warehouse
- data mining technology
- data mining and machine learning
- real world
- user access patterns
- database