Understanding value created by KIBS: a business customer perspective.
Francesco SoleDaniela CarlucciPublished in: Int. J. Serv. Technol. Manag. (2010)
Keyphrases
- electronic commerce
- customer behavior
- customer relationship management
- direct marketing
- customer service
- customer data
- competitive environment
- viewpoint
- data mining
- software vendors
- consumer behavior
- business models
- marketing strategies
- business process
- business intelligence
- decision making
- business transactions
- call center
- multiple perspectives
- enterprise systems
- business processes
- knowledge management
- real world
- banking industry
- strategic management
- enterprise architecture