Games As A Marketing Channel - The Impact On Players And Spectators.
Christoffer GranquistFilip StrömbergKlaus Solberg SøilenPublished in: Int. J. Electron. Bus. Manag. (2015)
Keyphrases
- game theory
- game play
- pure nash equilibria
- repeated games
- online game
- boolean games
- games played
- game players
- multi channel
- board game
- game theoretic
- imperfect information
- solution concepts
- communication channels
- nash equilibrium
- computer games
- multi player
- game mechanics
- playing games
- website
- game design
- data mining
- educational games
- social media
- card games
- long term
- incomplete information
- virtual environment