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Study on the influencing factors of unplanned consumption in a large online promotion activity.
Qiang Yan
Lingli Wang
Wenjing Chen
Junghoo Cho
Published in:
Electron. Commer. Res. (2016)
Keyphrases
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influencing factors
real time
online learning
statistical analysis
databases
machine learning
online environment
neural network
real world
information retrieval
information systems
information technology
empirical studies
experimental study
simulation study