Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers.
Pei-Yu Sharon ChenLorin M. HittPublished in: ICIS (2000)
Keyphrases
- electronic markets
- search costs
- electronic commerce
- moral hazard
- electronic marketplaces
- electronic business
- competitive advantage
- supply chain
- success stories
- transaction costs
- information services
- business models
- databases
- key factors
- total cost
- service quality
- potential customers
- theoretical framework
- trading partners
- transaction cost economics