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Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe.

Edith G. SmitGuda van NoortHilde A. M. Voorveld
Published in: Comput. Hum. Behav. (2014)
Keyphrases
  • online advertising
  • database systems
  • knowledge discovery
  • collaborative filtering
  • privacy preserving
  • privacy concerns