Colour, trust, satisfaction, and E-loyalty: the vietnamese experience of website design.
Tran Trung KhuongPham Yen NhiDinh Thanh NhanNguyen Hoang ThuanPublished in: ICMLSC (2018)
Keyphrases
- website design
- customer loyalty
- marketing strategies
- customer satisfaction
- website
- service quality
- conceptual framework
- social capital
- online shopping
- kdd process
- potential customers
- user satisfaction
- information content
- information systems
- customer relationship management
- mutual information
- online stores
- data model