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Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis.
Pierre R. Berthon
Leyland F. Pitt
Michael T. Ewing
B. Ramaseshan
Nimal Jayaratna
Published in:
Inf. Resour. Manag. J. (2001)
Keyphrases
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correspondence analysis
website
multivariate statistical analysis
categorical data
factor analysis
neural network
multidimensional scaling
web pages
machine learning
cluster analysis