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Design of Marketing Scenario Planning Based on Business Big Data Analysis.
Seungkyun Hong
Sungho Shin
Young-Min Kim
Choong-Nyoung Seon
Jung-Ho Um
Sa-Kwang Song
Published in:
HCI (23) (2015)
Keyphrases
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data mining
data analysis
big data
real world
decision making
business models
machine learning
business intelligence
electronic commerce
process oriented
website
case study
user interface
long term
business processes
business process