The role of perceived enjoyment and social norm in the adoption of technology with network externalities.
Astrid DickingerMitra AramiDavid MeyerPublished in: Eur. J. Inf. Syst. (2008)
Keyphrases
- network externalities
- virtual communities
- perceived usefulness
- technology adoption
- positive effects
- innovation diffusion theory
- user acceptance
- virtual world
- electronic commerce
- information goods
- factors that affect
- social networks
- technology acceptance
- network effects
- technology acceptance model
- factors affecting
- behavioral intention
- social media
- user satisfaction
- factors that influence
- attitudes toward
- case study
- technological innovations
- social interaction
- resource sharing
- structural equation modeling
- social influence
- university students
- factors influencing