A Unified Framework for Marketing Budget Allocation.

Kui Zhao Junhao Hua Ling Yan Qi Zhang Huan Xu Cheng Yang

Published in: CoRR (2019)

Keyphrases

data mining
website
customer relationship management
social media
long term
decision making
real time
purchase behavior
direct marketing
multiscale
real world
customer behavior
mobile advertising
data mining technology
learning algorithm
customer service
high tech
potential customers
database