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Different levels of destination expectation: The effects of online advertising and electronic word-of-mouth.

Jung-Hua ChangShan-Huei Wang
Published in: Telematics Informatics (2019)
Keyphrases
  • electronic word of mouth
  • online advertising
  • user behavior
  • behavioral targeting
  • sponsored search
  • contextual advertising
  • advertising campaigns
  • information retrieval
  • statistically significant
  • user experience