Tradeoffs in Managing the Quality of Marketing Data.
Adir EvenGanesan ShankaranarayananPaul D. BergerPublished in: AMCIS (2009)
Keyphrases
- data sets
- high quality
- low quality
- complex data
- data quality
- original data
- knowledge discovery
- data mining techniques
- input data
- data processing
- data analysis
- end users
- data sources
- data collection
- spatial data
- data objects
- noisy data
- data mining methods
- database
- probability distribution
- image data
- metadata
- learning algorithm