Ratings, Reviews, and the Marketing of New Products.
Itay P. FainmesserDominique Olié LaugaElie OfekPublished in: Manag. Sci. (2021)
Keyphrases
- peer to peer
- product reviews
- online reviews
- consumer behavior
- customer reviews
- opinion mining
- product recommendation
- product features
- sentiment analysis
- sentiment classification
- marketing campaigns
- consumer reviews
- collaborative filtering
- reputation models
- high tech
- social media
- customer service
- potential customers
- customer support
- data mining
- electronic word of mouth
- personalized recommendation
- website
- decision making
- marketing strategies
- viral marketing
- customer relationship management
- database marketing
- user preferences
- user ratings
- data mining technology
- product design
- recommender systems
- online consumer