Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International.
Sharon NyangweDimitrios BuhalisPublished in: ENTER (2018)
Keyphrases
- social media
- lessons learned
- social networks
- content creation
- social networking
- transformation rules
- big data
- data sets
- social media platforms
- management science
- user generated content
- social interaction
- decision trees
- information retrieval
- machine learning
- image sequences
- website
- neural network
- databases
- intelligence and security informatics
- real world events
- real time
- long lasting