Online word-of-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan.
Alina BaberThurasamy RamayahMuhammad Imran MalikBushra SadiqSamina IslamMuhammad SajjadPublished in: Telematics Informatics (2016)
Keyphrases
- comparison shopping
- product information
- online retailers
- continuance intention
- online gaming
- online stores
- grocery shopping
- online shopping
- purchase intention
- real time
- online shoppers
- online learning
- potential customers
- bulletin board
- information and communication technologies
- electronic commerce
- search costs
- consumer behavior
- customer loyalty
- online environment
- learning experience