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Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs.
Timo Hammerl
Susanne Leist
Josef-Michael Schwaiger
Published in:
HICSS (2019)
Keyphrases
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social media
success factors
critical success factors
information quality
business models
m learning
data analysis
programming course
real world
data mining
information systems
case study
mobile phone
distance education