Understanding Behavioral Drivers in Twitter Social Media Networks.
Wingyan ChungPublished in: ICIS (2023)
Keyphrases
- social media
- social networks
- information diffusion
- social networking
- social media data
- social structure
- user generated content
- online social networks
- social dimensions
- social media platforms
- social media sites
- online social media
- big data
- user participation
- viral marketing
- social networking sites
- social web
- network structure
- social activities
- social interaction
- neural network
- emerging topics
- social media content
- public opinion
- online communities
- online social
- social graph
- social behavior
- behavioral data
- real world events
- social relationships
- diffusion process
- network analysis
- human behavior