Mass customisation: the prospects and the limits of a useful marketing tool, as evaluated by two opposite business endeavours.
John MylonakisPublished in: Int. J. Serv. Technol. Manag. (2004)
Keyphrases
- customer relationship management
- decision making
- telecommunications industry
- data mining
- consumer behavior
- long term
- positive and negative
- software tools
- social media
- direct marketing
- social networks
- tourism industry
- customer support
- return on investment
- internet marketing
- big data
- electronic commerce
- business intelligence
- website
- competitive advantage
- business models
- enterprise architecture
- business process
- business processes
- online marketing
- cross selling
- information systems
- customer retention