A Diversity-Dependent Measure for Discovering Influencers in Social Networks.
Pei-Ying HuangHsin-Yu LiuChun-Ting LinPu-Jen ChengPublished in: AIRS (2013)
Keyphrases
- social networks
- social influence
- influence propagation
- viral marketing
- diversity measures
- similarity measure
- social network analysis
- social networking
- information diffusion
- social interaction
- social media
- degree centrality
- database
- information theory
- community detection
- online social networks
- network structure
- influence maximization
- distance measure