Personality, Gender, and Age as Predictors of Media Richness Preference.
David R. DunaetzTimothy C. LiskMatthew Minsuk ShinPublished in: Adv. Multim. (2015)
Keyphrases
- personality traits
- age related
- males and females
- age groups
- male and female
- multimedia
- user preferences
- statistically significant
- internet usage
- multi attribute
- digital media
- personality types
- predictor variables
- age estimation
- pairwise comparison
- preference elicitation
- individual differences
- preference relations
- multi criteria
- multimedia content
- cross media
- multimedia technology
- learning styles
- multi agent
- demographic variables
- decision trees