A joint learning model for click-through prediction in display advertising.

Mengjuan Liu Shijia Cai Zhi Lai Lizhou Qiu Zhengning Hu Yi Ding

Published in: Neurocomputing (2021)

Keyphrases

prediction model
probabilistic model
computational model
prior knowledge
learning algorithm
learning scheme
neural network
active learning
learning phase
reinforcement learning
search algorithm
learning process
probability distribution
prediction accuracy
visual search