Enhancing Customer Relationship Management Using Association Rule Mining and the Evolutionary Algorithm.
Anhar Maatoq AshiSalma ElhagPublished in: ICFNDS (2021)
Keyphrases
- association rule mining
- customer relationship management
- evolutionary algorithm
- data mining
- customer segmentation
- association rules
- data mining techniques
- data mining technology
- relationship management
- data mining applications
- knowledge discovery
- competitive advantage
- frequent itemsets
- genetic programming
- mutation operator
- interestingness measures
- genetic algorithm
- itemsets
- call center
- classification rule mining
- knowledge management
- genetic network programming
- data sets
- discovered association rules
- frequent subtree mining
- association rule mining algorithm
- service level
- data mining methods
- electronic commerce
- data analysis
- database systems
- machine learning