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Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects.
Elisabetta Raguseo
Claudio Vitari
Published in:
Int. J. Prod. Res. (2018)
Keyphrases
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big data analytics
big data
information technology
social media
database
neural network
real world
data mining
data model
data management
decision support system
empirical analysis
process oriented
return on investment