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Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate.
Gregor Strle
Andrej Kosir
Evin Aslan Oguz
Urban Burnik
Published in:
HCI-SI (2022)
Keyphrases
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heart rate
user engagement
blood pressure
pupil size
heart rate variability
video data
video content
physiological signals
video sequences
physical activity
user experience
real time
data mining
vital signs
key frames
statistically significant
video retrieval