Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities - A Systematic Review.
Hamed HokmabadiSeyed M. H. S. RezvaniCelso Augusto De MatosPublished in: Syst. (2024)
Keyphrases
- small and medium enterprises
- systematic review
- electronic commerce
- customer relationship management
- decision making
- data mining
- empirical studies
- telecommunications industry
- competitive advantage
- supply chain
- direct marketing
- consumer behavior
- website
- business models
- tourism industry
- return on investment
- information systems
- online marketing
- business intelligence
- cross selling
- customer retention
- financial services
- marketing strategies
- marketing campaigns
- success stories
- business managers
- internet marketing
- internet advertising
- social media
- customer support
- business decisions
- customer behavior
- electronic markets
- business processes