Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.
Dale GoodhueBarbara H. WixomHugh J. WatsonPublished in: MIS Q. Executive (2002)
Keyphrases
- customer relationship management
- data mining
- cost savings
- information systems
- business processes
- business models
- customer retention
- target tracking
- business environment
- business intelligence
- business process
- competitive advantage
- data mining applications
- business applications
- electronic commerce
- real world
- business owners
- target object
- marketing strategies
- intelligence gathering
- enterprise architecture
- database
- data sets
- real time