Use of a High-Value Social Audience Index for Target Audience Identification on Twitter.
Siaw Ling LoDavid CornforthRaymond ChiongPublished in: ACALCI (2015)
Keyphrases
- target audience
- social media
- social networks
- social networking
- social interaction
- social networking sites
- social relationships
- micro blogging
- social web
- online social
- user generated content
- information diffusion
- wide range
- social network sites
- microblog posts
- index structure
- online social networks
- high precision
- nearest neighbor
- social media data
- social influence
- database
- online communities
- crowd sourcing
- online social media
- data collection