Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment.

Weijia (Daisy) Dai Hyunjin Kim Michael Luca

Published in: Mark. Sci. (2023)

Keyphrases

information systems
information technology
imaging technology
databases
neural network
information retrieval
decision making
case study
empirical evidence
digital objects
online advertising
success stories
financial information