Social influence in social advertising: evidence from field experiments.
Eytan BakshyDean EcklesRong YanItamar RosennPublished in: EC (2012)
Keyphrases
- social influence
- social interaction
- social psychology
- social networks
- social relationships
- social relations
- online communities
- viral marketing
- online social
- user preferences
- network structure
- influence propagation
- social media
- technology adoption
- online social networks
- social influences
- social intelligence
- online advertising
- social graph