Voice-based marketing for agricultural products: a case study in rural Northern Ghana.
Francis DittohChris J. van AartVictor de BoerPublished in: ICTD (2) (2013)
Keyphrases
- consumer behavior
- marketing campaigns
- potential customers
- case study
- rural areas
- viral marketing
- data mining
- customer support
- long term
- test bed
- decision making
- information and communication technologies
- high tech
- text to speech
- purchasing behavior
- long tail
- customer behavior
- customer relationship management
- database marketing
- product design
- social media
- telecommunications industry
- website