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Examining the impact of rich media on consumer willingness to pay in online stores.

Ting LiZornitsa Meshkova
Published in: Electron. Commer. Res. Appl. (2013)
Keyphrases
  • online stores
  • rich media
  • website
  • electronic commerce
  • rapid growth
  • recommendation systems
  • video conferencing
  • consumer reviews
  • structural equation modeling
  • user preferences