Time-Critical Viral Marketing Strategy with the Competition on Online Social Networks.
Canh V. PhamMy T. ThaiDung K. HaDung Q. NgoHuan X. HoangPublished in: CSoNet (2016)
Keyphrases
- online social networks
- marketing strategies
- direct marketing
- social networks
- database marketing
- social relationships
- customer satisfaction
- life cycle
- social networking
- support systems
- social media
- commercial banks
- network structure
- customer relationship management
- social relations
- market segments
- online communities
- social ties
- machine learning
- data processing
- expert systems