A Case Study of Data Mining in Marketing: Developing a System to Identify Client Attrition Risk.
Yuefung (Fan) TamPublished in: ICDM (Poster and Industry Proceedings) (2010)
Keyphrases
- data mining
- retail banking
- previously unknown
- decision making
- data mining technology
- customer relationship management
- data mining algorithms
- association rules
- client server
- knowledge discovery
- real world
- data mining applications
- risk management
- predictive modeling
- website
- machine learning
- intrusion detection
- data analysis
- data mining methods
- knowledge discovery in databases
- risk factors
- database marketing
- direct marketing
- case study
- test bed
- long term
- cross selling
- data mining techniques
- rough sets
- text mining
- potential customers
- customer data
- sas enterprise miner
- high risk
- data mining tools
- association rule mining
- decision support
- data warehouse