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An experimental evaluation of the effects of internal and external e-Assurance on initial trust formation in B2C e-commerce.

Tammy BahmanziariMarcus D. OdomJoseph C. Ugrin
Published in: Int. J. Account. Inf. Syst. (2009)
Keyphrases
  • internal and external
  • experimental evaluation
  • sensemaking
  • trust model
  • real time
  • database
  • management system
  • individual level
  • computer based instruction
  • negative impact