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Recognizing important factors of influencing trust in O2O models: an example of OpenTable.
Jing-Rong Chang
Mu-Yen Chen
Long-Sheng Chen
Wan-Ting Chien
Published in:
Soft Comput. (2020)
Keyphrases
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model selection
probabilistic model
complex systems
data sets
data mining
decision making
statistical models
trust model
factors affecting
independent variables
factors that affect
trust evaluation