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Recognizing important factors of influencing trust in O2O models: an example of OpenTable.

Jing-Rong ChangMu-Yen ChenLong-Sheng ChenWan-Ting Chien
Published in: Soft Comput. (2020)
Keyphrases
  • model selection
  • probabilistic model
  • complex systems
  • data sets
  • data mining
  • decision making
  • statistical models
  • trust model
  • factors affecting
  • independent variables
  • factors that affect
  • trust evaluation