The Impact of Recommendation Sources on the Adoption Intention of Microblogging Based on Dominance-based Rough Set Approach.
Yang-Chieh ChinChiao-Chen ChangChiun-Sin LinGwo-Hshiung TzengPublished in: RSCTC (2010)
Keyphrases
- information sources
- databases
- recommender systems
- information systems
- factors that influence
- collaborative filtering
- information technology
- decision rules
- social networks
- technology adoption
- multiple sources
- social media
- widespread adoption
- perceived risk
- network externalities
- user behavior
- factors influencing
- information diffusion