Effect of Sponsored Search on Consumer Trust and Choice.

Zhongming Ma Xin Liu Tarique Hossain

Published in: Int. J. Electron. Bus. Manag. (2013)

Keyphrases

online markets
sponsored search
click prediction
consumer trust
search engine
online advertising
web search
competitive market
search costs
click through rate
collaborative filtering
text classification
additional features
sponsored search auctions