The Effect of Normative Social Influence and Cultural Diversity on Group Interactions.
Zixiu GuoTim TurnerFelix B. TanPublished in: HICSS (2006)
Keyphrases
- social influence
- social factors
- social interaction
- social networks
- social influences
- online communities
- social psychology
- behavioral intention
- social relationships
- technology adoption
- user preferences
- online social
- viral marketing
- social groups
- network structure
- social relations
- power law distribution
- technology acceptance
- individual level
- group members